About Gold Key Marketing
Gold Key Marketing is a marketing consultancy passionate about developing business growth strategies focused around environmental and positive impact consciousness. Specialising in connecting purpose-led brands with conscious consumers to support sustainable business success and create a better future for communities and the environment. Providing a range of services including digital marketing, strategic planning, brand development, business growth strategies, website development, community consultation projects, communications and PR services.
Let us help your business become a force for good in the community, promoting positive impacts and enhancing local business networks.
 |  |  |  |
|---|---|---|---|
 |  |
At Gold Key Marketing, we believe in the power of businesses to embrace their role in creating a better future for all.
We believe that businesses can define their future, support sustainable practices, and positively impact communities and the environment.
Experience Highlights
Sucessfully lead a major community consultation and communications project over 2 yrs for Belmont Wetlands State Park a NSW Crown Lands Property
In excess of 600 marketing & communication projects successfully completed for 40+ clients in consultancy between 2012 and 2025.
Corporate Executive
Marketing Manager positions held for 15+yrs with lead Communications
responsibilities including blue chip $500 million brand portfolio.
Tourism Award winning
submissions written: Over 20 Regional, 10 State, and 1 National Awards. Successful Grant Writing Submissions for mutiple Tourism and Environmental Grants.
Meet our Experienced Consultant
My name is Rebecca Smith
Rebecca Smith, is a high performing Senior Marketing & Business Development Specialist (Communications, Digital Marketing, Strategic Planning, Community Consultation, Branding & Operations) with 25 years’ experience in the state/local government, not-for-profit, tourism/hospitality, finance, small business and fast-moving consumer goods industries.
Experience spans some of Australia’s largest consumer brands (including managing Nestle Australia’s largest brand portfolio worth over $500 million) and more recently within National and State Award winning tourism properties and small to medium businesses. Expertise in Business to Consumer and Business to Business marketing, corporate and internal communications, strategic business planning, brand development, digital marketing, customer experience marketing, community consultation and public relations, market research, budgeting, business development and staff management and development.
With a strong focus on continuous improvement and a proven team leader in building strong and effective teams and business/stakeholder relationships.
As a nature lover and avid hiker I am committed to environmental preservation as a life priority. As a female who has experienced first-hand, gender inequality and family domestic violence, I am a
passionate advocate for women and children and embed this philosophy into my daily life actions.
Finally, as someone who always aims to push myself to higher levels and achieve the seemingly impossible, I am proud to have successfully completed 4 ultra marathons within the last 18 months including 163km in the Blue Mountains, 165km and 100km in New Zealand and 50kms in the Snowy Mountains. This was only possible through focused planning, consistent training, a strong self-belief, the leverage of a great support team along with excellence in execution. Honing these skills over time has helped me to continually perform at a high level in my professional career.
Our Commitment to being a FORCE FOR GOOD
100% committed to ETHICAL MARKETING
Australian Marketing Institute current member and Certified Practising Marketer.
The Certified Practising Marketer (CPM) designation stands as the preeminent professional benchmark exclusively tailored for Marketers in the Asia-Pacific Region. This formally acknowledges the fusion of formal education and the successful practical application of marketing knowledge and skills.
Earning the CPM title requires ethical conduct, extensive experience, and up-to-date knowledge. It serves as a respected emblem of distinction for Marketing Professionals who consistently pursue advancement through leadership, innovation, and a commitment to continuous learning.
The Australian Marketing Institute is the leading industry body representing, supporting and guiding marketers. They have been leading the way in the ever-changing marketing landscape 1933.
100% committed to SUSTAINABILITY
Creating Positive Impacts is our Passion.
Sustainability and Social Impact Strategy Certification obtained from Royal Melbourne Institute of Technology in 2023
A current ongoing member of SECNA (Social Enterprise Council NSW & ACT)
Founder of the Good Karma Bus initiative (Jan 2025) helping business become a force for good, creating positive impacts in our community. All work on this initiative is donated FREE with volunteer hours.
Advisor Level Achieved in the United Nations Environment Programme Green Marketing Challenge. (March 2025)
100% committed to LEADING MARKETING PRACTICES
Invited Member of The Marketing Academy Virtual Campus program for 2025-2026.
This is a highly regarded non-profit organisation developing leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring coaching and intensive learning. Founded in the UK they have expanded into Australia and deliver programs which advocate positive social impact marketing.
Our PURPOSE
Our Mission
To lead the way in creating SUSTAINABLE BUSINESS SUCCESS stories. Striving to build value for brands with a conscience to do BUSINESS FOR GOOD and creating ongoing POSITIVE IMPACTS for communities & the environment.
Our Vision
At Gold Key Marketing, we envision a future where purpose-led brands and conscious consumers collaborate to drive sustainable business success, create positive impacts, and foster a better future for communities and the environment.