Positive Impacts +++
Whether it’s a new or improved website, business promotion, PR or communications strategy, higher search rankings or expertise in business growth techniques you are looking for. Gold Key Marketing can help you unlock positive impact business outcomes with purpose. Click below to see details on some of our recent success stories.
Experience Highlights
Sucessfully lead a major community consultation and communications project over 2 yrs for Belmont Wetlands State Park a NSW Crown Lands Property
In excess of 600 marketing & communication projects successfully completed for 40+ clients in consultancy between 2012 and 2025.
Corporate Executive
Marketing Manager positions held for 15+yrs with lead Communications
responsibilities including blue chip $500 million brand portfolio.
Tourism Award winning
submissions written: Over 20 Regional, 10 State, and 1 National Awards. Successful Grant Writing Submissions for mutiple Tourism and Environmental Grants.
Recent Work Highlights
Belmont Wetlands State Park
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Major community consultation initiative with development and implementation of research survey, set up community advisory group. Data analysis and development of comprehensive report with recommendations for Crown Lands (environmental, historical, cultural and legislative considerations were all taken into consideration)
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Developed communication plan, media releases, updated website content, social media posts & adverts & email marketing.
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Project led new booking system development and seamless changeover.
Luv Ya Glasses
Developed Brand Positioning Strategy including:
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Identifying target audience
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Defining unique value proposition
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Defining your brand personality and purpose
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Developing a brand moodboard to showcase brand visual identity
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Defining brand values
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Establishing brands voice and tone
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Developing a compelling brand story
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Developing a brand positioning statement
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Establishing brand messaging and how and where to communicate the brand positioning across various marketing channels and consumer touchpoints
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Established topline brand guidelines (style guide of colours, fonts, images)
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Developed a revised brand logo
Developed SMS communication plan to drive increased referrals amongst previous customers and increase the life time value of existing customers.
Developed and implemented a local search optimisation strategy which has achieved top 3 positions in local search areas.
YG Lifting Solutions
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Ecommerce website development and booking system, analytics set up and conversion tracking
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Ongoing website maintenance and updates
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Google ads campaigns- achieved 7 x return on investment
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Search engine optimisation with #1 organic search results and Top 3 local search results achieved consistently
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Social media management and campaigns
Tomaree Neighbourhood Centre
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Developed new website with blog and events functionality
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Local Search Marketing set up
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Lead process in revising constitution and updated vision, mission and purpose statements
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Successfully applied for revised ACNC classification as a public benevolent organisation and lead the process to achieve Deductible Gift Recipient Status
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Implemented Child Safety Policy & Reporting for Organisation. Prepared funding tracking reporting for DCJ and DSS.
Singleton Council
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Developed 10 Strategic Business Plan for Lake St Clair
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Developed and implemented customer survey and results analysis and reporting
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Review & recommendations of Management Operating Model & forecasted financial modelling,
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3 year Marketing Plan and 1 year implementation strategy